2021 was the year we learned to live in the "new normal." Last year's challenges led us to new ways in which we reinvented our ways of working and discovered new sources of inspiration.
This year's list of achievements is long. Many of the ideas born out of a passion for textiles have taken shape and become a reality, and here are some of them:
The two annual collections, Spring-Summer and Autumn-Winter, brought together over 126 new models of curtains and drapes. Of these, the following stood out:
- 4 curtains made of 100% recycled materials
- 12 velvet curtains and
- 6 blackout curtains
The Eclipse collection has received special attention. The collection dedicated to designers, was completed with 14 new models of special curtains and drapes, in bold colors.
Out of the desire to be closer to business collaborators and partner stores, in 2021 we launched the website in the business-to-business version as well.
After logging in, the www.mendolafabrics.ro platform is available to customers with industry-specific products and services, which adds to our collaborations.
On the map of DIY partner stores, in 2021, 4 new stores were opened, in which our curtains, sheers and accessories are available.
Mendola Fabrics products are now also available in the new Leroy Merlin stores in Târgoviște, in Dedeman Câmpulung Moldovenesc, in Dedeman Sfântu Gheorghe and in Hornbach, Cluj-Napoca.
300.000 metri of sold fabric
500.000 km covered for customer visits
1 live online event
1 offline event dedicated to the interior design community
1300 product photos
2 photo campaigns
OpenDays, the launch event of the spring-summer collection, took place this year in a different version. In the context of the COVID-19 pandemic and out of concern for our partners, collaborators and employees, we decided that Open Days 2021 would be an edition broadcast exclusively online, so the participants were invited to our showroom in a virtual environment.
The event involved designers and influencers and we found new sources of inspiration with the help of the moodboards we created together. Even though it was an online event, we were happy to celebrate the launch of the seasonal collection together and to present the new trends, textures and colors.
In 2021, Deco Days brought together over 700 participants, 100 designers and 17 exhibiting partners. It was the first edition of the event that was opened to the general public, offering new opportunities to the partners and collaborators of the event.
The design concepts were the focus of the edition and the 15 presentations enriched the agenda of the event with various themes, all dedicated to design lovers and beauty enthusiasts. (If we made you curious, we invite you to participate in the 2022 edition, all the details are available here)
Thank you to all our partners and collaborators for a wonderful year full of inspiration and color. We can't wait to see what 2022 brings!
If you would like to read more about the above events and achievements, you can read the articles in this gallery:
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